The best Reddit ads examples share one pattern. The ad appears inside a conversation the buyer is already having, in a subreddit or next to a keyword they care about, and it talks like a person in that thread. Below are 15 real campaigns from Reddit's own Reddit for Business success stories, grouped by format. For each one you get the brand, the format, what the campaign did and the result Reddit published. We read every case study on 13 Nov 2026.
Before you copy anything, know that Reddit publishes these case studies to sell ads. Most of the numbers come from Reddit's own tools or the brand's internal data. The campaigns are real, but nobody audited them independently, and you only see the wins. Use them for patterns, not as benchmarks for your own costs. For neutral cost data, read how much Reddit ads cost.
The 15 Reddit ad examples at a glance
| Brand | Format | Targeting | Published result |
|---|---|---|---|
| Bitly | Promoted feed post + conversation placement | Community, keyword | 1.6x CTR above goal, 10,000+ new site users |
| Huntress | Promoted feed post, multi-placement | Community | 68% more efficient CPA two weeks after switching to multi-placement |
| Warp | Promoted feed post | Community, keyword | CPA 10% lower than goal |
| Paylocity | Promoted feed post + conversation placement | Community, interest, keyword | 44% lower cost per landing page view vs goal |
| Levi's | Conversation placement with Redditor Highlights | Interest, keyword, community | 9% more add-to-carts, 3x the EMEA ad awareness benchmark |
| Vitamix | Conversation + feed with Redditor Highlights | Community | 2x more purchases than ads without Highlights |
| Hootsuite | Video, 6-second view optimization | Community | 7x more video views than the 2-second version |
| Otter | Free-form + video, Conversions API | Retargeting, keyword | 1.5x more efficient cost per order vs other social platforms |
| IBM | AMA + post-AMA carousel | Community | +4pt ad awareness lift among software engineers |
| ThreatLocker | AMA + category takeover + video, image, carousel | Interest | 64% lower CPC than the industry average |
| Wise | AMA + takeover + image, carousel, free-form | Community, interest | +11.8pt brand favourability lift, 20M+ AMA views |
| Purple | Interactive quiz ad + dynamic product ads | Community, keyword | 10.6x ROAS on product ads during the quiz flight |
| Hulu | Interactive quiz ad | Community, interest, keyword | 55% quiz completion rate, +10pt brand preference |
| dbrand | Max campaigns | Automated | 6x ROAS, CPA 43% below target |
| Policygenius | Max campaigns + free-form ads | Automated, interest | ROAS 2x higher than other platforms |
Every figure is as Reddit published it on the linked case study, checked 13 Nov 2026.
Promoted posts with community and keyword targeting (B2B)
These are the standard Reddit ads: an image or text post in the feed, aimed at the subreddits and keywords where buyers already discuss the problem.
1. Bitly. The link management company ran promoted feed posts and conversation placement ads with community and keyword targeting in the US, which put its ads in front of people talking about the problems Bitly solves. Reddit reports a CTR 1.6x above goal, 25% more clicks to site, and more than 10,000 new users to Bitly's site from the paid campaign.
2. Huntress. The managed cybersecurity platform used community targeting to reach IT and security decision makers and treated Reddit as an awareness channel before switching on multi-placement. Two weeks after that change, Reddit reports a 68% more efficient CPA. Huntress says 40% of the sales-qualified accounts it sourced from Reddit in the past year became sales opportunities.
3. Warp. The AI coding tool targeted niche developer communities and keywords with promoted posts meant to educate as well as convert. The published result is a CPA 10% under goal.
4. Paylocity. The HR software company and its agency Monks paired Reddit's interest, community and keyword targeting with third-party audience data from Octane11 to reach SMB and HR decision makers. From 1 Oct to 31 Dec 2025, Paylocity's cost per landing page view came in 44% below goal, its influenced ROAS was $9.30, and Reddit ranked as its number one channel for incremental reach.
What to copy: target the subreddits where people discuss the problem rather than the ones built around a job title, and judge B2B ads on pipeline as well as clicks. More in Reddit marketing for B2B.
Conversation ads with Redditor Highlights
Conversation placement runs the ad inside comment threads. Redditor Highlights puts real user comments about your brand beneath it.
5. Levi's. For its UK spring collection, Levi's and agency Kinesso ran conversation placement ads with "native, story-led creatives designed to feel editorial" and Redditor Highlights under each ad. Measured 16 Jan to 28 Feb 2026: 9% more add-to-carts, 7% more page visits and 3x the Reddit Brand Lift EMEA benchmark for ad awareness.
6. Vitamix. Vitamix sells in a premium category where buyers research a lot. It used Redditor Highlights to show positive user posts inside image ads aimed at cooking and wellness communities. Measured 1 Sep to 7 Dec 2025: 2x more purchases and 19% higher CTR than ads without Highlights, plus a 6.4-point lift in aided awareness.
What to copy: if people already say good things about you on Reddit, those comments make better creative than anything your team writes. Reddit's own advertiser content guidelines require written consent before you put a user's post in an ad, and they ban paying for it.
Video ads
7. Hootsuite. Hootsuite tested Reddit's 6-second video view optimization against the older 2-second objective, using community targeting and automated bidding. The 6-second version got 7x more video views and a 95% higher completion rate. Reddit's write-up credits "an easy, laid back approach to the video assets."
8. Otter. The AI transcription company ran free-form and video ads with retargeting and keyword targeting, but the bigger change was in measurement. Last-click attribution had undercounted Reddit, so Otter added the Conversions API, Measured's media mix model and a geo-lift test. Cost per order came out 1.5x more efficient than on other social platforms, and orders rose 1.6x after the move to Max campaigns.
What to copy: optimise video for real watch time, and measure Reddit with something better than last click before you decide it doesn't work. Setup details are in Reddit ads best practices.
AMA and takeover campaigns
An AMA ("Ask Me Anything") is a live Q&A with a real expert, promoted with ads before, during and after it runs. Reddit also sells takeovers, which are premium placements that sit outside the auction.
9. IBM. IBM promoted a live AMA with one of its senior AI experts in Germany for a week ahead of time, then ran a carousel ad summarising the takeaways. Over 13 Nov to 10 Dec 2024 it measured a 4-point ad awareness lift among software engineers and a 7-point aided awareness lift among primary decision makers. The upvote rate was 2x higher because the expert kept replying after the paid campaign ended.
10. ThreatLocker. The cybersecurity company combined an AMA, a category takeover and auction video, image and carousel ads, and built the creative around real IT pain points. Reddit reports CPCs 64% below the industry average and a 32% AMA upvote rate. The AMA ranked in the top three of all B2B programs on Reddit for organic shares, reminders set and upvote ratio. As ThreatLocker's David Coovert put it, "Showing up in trusted communities when people are discussing the problems we solve has been incredibly valuable for us."
11. Wise. For its Nasdaq listing, Wise ran an AMA with its co-founder and CEO, backed by image, carousel and free-form ads plus a Business & Finance category takeover. Measured 12 May to 10 Jun 2026, it got an 11.8-point lift in brand favourability, a 5.5-point lift in consideration, 20M+ AMA views, 2.5k event reminders and 600+ comments.
What to copy is the expert. They have to be real, and they have to answer the hard questions; the ads only bring people in. For the organic side of AMAs, see Reddit influencer marketing.
Interactive ads
12. Purple. The mattress brand worked with Reddit on a Valentine's Day interactive quiz ad that matched people to a mattress, and ran dynamic product ads (DPA) next to it. Reddit reports 21M+ impressions at a CPM 16% below benchmark, a completion rate 5x the average video, and 10.6x ROAS on the product ads while the quiz ran.
13. Hulu. Hulu built an interactive quiz for its prestige drama catalogue with agency Publicis Imagine and KarmaLab, Reddit's in-house studio, and aimed it at entertainment communities. Reddit reports a 55% quiz completion rate, a 10-point lift in brand preference and a 7.2-point lift in action intent.
What to copy: Reddit users like taking part. Ask them to do something and you hold their attention longer than when you ask them to watch.
Max campaigns
Max campaigns are Reddit's automated campaign type: Reddit picks the audience and rotates combinations of headline, image and CTA.
14. dbrand. The Canadian device-skin company already had an organic community on r/dbrand when it moved to Max campaigns, and its creative was what Reddit calls "authentic to the Reddit platform". The published result was 6x ROAS, a CPA 43% below target and a CTR 40% above benchmark.
15. Policygenius. The insurance marketplace's organic web analysis showed Reddit as a top channel, so it started paid Reddit with free-form ads and Max campaigns. It used interest targeting to reach people near life events like marriage or a new baby. Reddit reports ROAS 2x higher than on other platforms, and 65% of new life insurance leads came from the core audience.
What to copy: automation works best when the creative already looks native. Both brands gave Max campaigns assets that read like Reddit posts, not banners.
Common mistakes these examples avoid
- Targeting job titles instead of problems. Bitly, Huntress and Warp aimed at the subreddits and keywords where the problem comes up.
- Ads that look like ads. Levi's went editorial and Hootsuite went laid back. Reddit's creative best practices say the same: polished, but authentic.
- Judging Reddit on last click. Otter, Paylocity and Back Market (in another Reddit case study) ran lift tests or used third-party measurement before deciding what Reddit was worth.
- Faking social proof. Every Highlights example uses real comments. Fabricated posts break Reddit's ads policy.
Reddit keeps an Ads Inspiration Library in its help center if you want to browse more real ad creative. Check the ad specs reference for dimensions before you build. If you're a B2B company wondering whether it's worth doing at all, read are Reddit ads worth it.
Frequently asked questions
Where can I see real Reddit ad examples?
Reddit publishes case studies at business.reddit.com/success-stories, filterable by industry, and keeps an Ads Inspiration Library in its help center. Every example on this page links to its Reddit case study.
What kind of Reddit ads perform best?
In Reddit's published case studies, the strong results come from ads that target specific communities or keywords, use a native tone, and get measured on real outcomes. For brand and trust goals, AMAs and Redditor Highlights stand out.
Are Reddit's case study results reliable?
They are real campaigns. But Reddit picks which ones to publish, and most of the figures come from Reddit's own tools or the brand's data. Use them as proof that a pattern can work. They won't tell you what your cost or return will be.
Ready to plan your own campaign? Estimate your budget with the Reddit ad cost calculator, or talk to our Reddit ads team about building one.
All of this sits under the 9:1 rule. Contribute far more than you promote, or none of the mechanics hold.
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