Reddit ads cost calculator.
Enter a monthly budget to see an estimated impression and click range, using typical 2026 Reddit Ads CPM benchmarks. Reddit's auction model means your actual numbers will vary with targeting and competition — see the full cost breakdown.
Based on a CPM range of $4–$12 and a ~0.4% CTR assumption commonly reported for Reddit display/video ads. Your actual cost depends heavily on targeting specificity, creative quality, and competition in your vertical — treat this as a planning range, not a quote.
Why use the Reddit ad cost calculator
Reddit Ads are sold in an auction, so there is no price list. A rough range before you start helps you decide whether ads, organic replies or both make sense for your budget.
How it works
- 1
Enter a monthly budget
Type what you plan to spend in a month.
- 2
See the estimate
We show an impressions range and an estimated click range.
- 3
Compare with organic
Compare that with what the same money would get you as time spent answering threads that already rank.
What it looks at
Impressions
Based on a cost per thousand impressions (CPM) of $4 to $12.
Clicks
Based on a click-through rate of about 0.4%.
Cost per click
What each click works out to at the low and high end of the range.
Tips for better results
- Narrow targeting usually costs more per impression but wastes less.
- Run a small test before you commit a full month's budget.
- Ads stop when the budget does. A good reply in a ranking thread keeps working.
Frequently asked questions
How accurate is the Reddit ad cost calculator?
It gives a rough range, not a quote. Your real costs depend on targeting, creative and competition in the auction.
Where do the numbers come from?
A CPM range of $4 to $12 and a click-through rate of about 0.4%, drawn from typical advertiser reports. See our full Reddit ad cost breakdown for sources.
Is it free?
Yes, with no signup.
More free Reddit tools
All tools- Reddit lead finderWho on Reddit is asking for a product like mine this month?
- Subreddit finderWhich subreddits do my buyers actually use?
- Reddit keyword alertsCan I get new posts about my brand or competitors by email?
- Reddit search toolWhich posts mention my keyword in this subreddit, sorted by engagement?
- Reddit sentiment analysisHow do recent Reddit posts about my brand split, good to bad?
- Shadowban checkerIs my account shadowbanned, and is it old enough to post?
Paid ads not converting the way you need?
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