r/LocalLLaMA: rules, audience and how brands can post there
867,277 members. Self-promotion allowed? Limited: about 10% of your content, disclosed.
r/LocalLLaMA is a community of about 867,000 members, mostly developers and hobbyists, who run AI models locally. Self-promotion is allowed within a limit, as long as the poster discloses who they are.
Paste your draft on the next page. We flag likely self-promotion and rule problems before you post.
- Members
- 867,277
- Self-promotion
- Limited: about 10% of your content, disclosed
- Created
- 2023
- Checked
- November 7, 2026
What r/LocalLLaMA is
Subreddit to discuss locally hostable AI
Products for local and open-weight AI that a technical audience would use, from a team willing to contribute before it promotes.
Can a brand post in r/LocalLLaMA?
Rule 4, Limit Self-Promotion, sets a guideline that self-promotion should be no more than 10% of your content. It also requires you to disclose affiliation and bans engagement farming and 'I found this' framing. So there is a permitted route, but it assumes you're an active contributor first. Rule 2 keeps posts on Llama and LLM topics. Rule 3 removes low-effort posts and LLM bots posing as people. Rule 1 asks users to search before asking questions. A brand with a technical local-AI product can share it with disclosure once it has a record of useful posts.
What works
- Keeping promotion to about a tenth of your posts and comments, per rule 4
- Disclosing who you work for, which the same rule requires
- Posting technical, on-topic content about LLMs, as rule 2 requires
- Reading what the community discusses: the top posts of the past year cover model releases, hardware prices and open-source news
What gets removed
- Posts that are mostly self-promotion
- Engagement farming and undisclosed affiliation
- Off-topic posts not related to Llama or LLMs
- Low-effort posts and LLM bots posing as people
The rules, summarised
- 1. Please search before asking
Before posting a question, please spend a reasonable amount of time searching for existing questions that may provide an answer.
- 2. Off-Topic Posts
Posts must be related to Llama or the topic of LLMs.
- 3. Low Effort Posts
Asking questions is allowed, but follow Rule 1. Low effort posts may be removed. LLM based bots posing as humans are strictly not allowed. Completely/primarily LLM generated copy, code is not allowed.
- 4. Limit Self-Promotion
Self-promotion should not be more than about 10% of your content, and affiliation must be disclosed. No engagement farming.
- 5. Follow Reddit's Content Policy
Please remember to follow Reddit's Content Policy.
Source: the community's own rules page, read on November 7, 2026. Rules change, so check the page before you post. See also the 9:1 rule.
Frequently asked questions
Can I promote my AI product on r/LocalLLaMA?
Within a limit. Rule 4 says self-promotion should be no more than 10% of your content, and you have to disclose affiliation.
Is r/LocalLLaMA good for a cloud AI product?
The sub is about locally hostable AI. A cloud-only product is off-topic under rule 2 unless it relates to Llama or LLMs in a way the community cares about.
Want help earning a place in r/LocalLLaMA?
30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.
We take on 3 new engagements per quarter. Serious teams only.