How we research Reddit

Our Reddit guides come from threads we read in full. We don't work from summaries or search snippets. This page explains how we pick those threads, how we choose what to quote, how we spot people selling something, and where our numbers come from. We sell a Reddit agency and a Reddit app, so you should know how we keep that out of the research.

Which threads we use

We search Reddit for the questions people ask: posts and comments, sorted by relevance and by top score, limited to the last twelve months. From those results we open the threads with real discussion and read the post and its top comments, up to about a hundred per thread. For the November 2026 round that came to 57 searches, about 800 candidate posts, and 98 threads read in full, dated 2 November 2025 to 31 October 2026.

We favour threads where people describe something they did themselves: a campaign they ran, a tool they paid for, an account that got banned. An opinion with nothing behind it counts for less.

We collect threads through Reddit's own public pages and through ChatterAPI, a Reddit and X data API built by the same team that runs this site (see from the same team).

How we choose quotes

• Exact words only, under 25 words, credited as u/name in r/subreddit, with a link to the comment or post and the date.
• We note the score when we read it, so you can see how much agreement it had.
• A quote is one person's report. We never turn it into a statistic or present it as what "most people" think.
• When people disagree, we show both sides.
• We never quote our own team or our clients.

How we spot vendor posts

In Reddit marketing threads, a lot of the helpful-looking replies come from people selling Reddit tools or services. We treat an account as a vendor if it links its own product, says "DM me", runs or works for a company in the space, or posts the same pitch across threads. We list vendor posts separately and keep them out of "what Reddit thinks". If we use a vendor for something like a price, we label it vendor-stated.

Our filter is strict enough that some genuine users get dropped, so read our mention counts as minimums.

Where our numbers come from

• Search volumes and difficulty: DataForSEO, Google US, with the date we pulled them.
• Competitor prices and offers: the competitor's own public page, read on a stated date. If a price isn't public, we say so.
• Ad costs and campaign results: what individual advertisers reported in the thread we link, labelled as one person's campaign.
• Our own results: only from the case studies on this site.

If we couldn't check a number at its source, it stays off the page.

How often we re-check

Every page shows the date it was last checked. Before we update a guide, we re-read each thread it quotes, drop any that were deleted, and update scores and prices.

What we sell, and how we keep it apart

We run a done-for-you Reddit agency and a self-serve Reddit monitoring app. On pages that compare options, our own offer sits in a separate box marked "we sell this". It comes after the comparison and is never ranked inside it.