Learn

Learn Reddit marketing.

Everything we know about running Reddit as a real channel for B2B SaaS, fintech, and DTC brands — the definitions, the strategy, the per-vertical playbooks, and the free tools. No upvote hacks, no karma buying. Start at the top and work down.

Start here

The natural reading order.

New to Reddit as a marketing channel? Read these three in order.

What is Reddit marketing?The plain-English definition and why it works differently from every other channel.Reddit marketing strategyHow to plan Reddit as a channel: subreddit selection, cadence, and the ratio that matters.The full Reddit marketing guideThe end-to-end walkthrough, from account warm-up to measuring what a thread is worth.

Deep dives

Once the basics click.

The mechanics most agencies don't publish — the ratio, the AI-citation data, and the GEO playbook.

Reddit SEOWhy Google ranks Reddit threads, how to find the ones for your keywords, and how to show up in them.The 9:1 rule, decodedNine genuine contributions for every promotional one — with the reasoning behind it.The 2026 Reddit Growth ReportAI-citation mechanics, cost benchmarks, and case teardowns from this year.Does ChatGPT cite Reddit? (500-query study)The data behind why Reddit threads keep surfacing in AI answers.The GEO playbookGenerative engine optimization: engineering Reddit content for AI search.How to promote on Reddit without getting bannedWhat people on Reddit learned the hard way, in their own words.How to get karma on RedditWhat earns karma, and the minimums popular subreddits publish.Best Reddit marketing tools, according to RedditWhat Reddit users actually use, praise and complain about.Reddit marketing agencies: what Reddit saysPrices people report, red flags, and questions to ask before hiring.How we research RedditHow we pick threads and quotes, and spot vendor posts.

Reddit questions, answered

What people on Reddit actually ask.

Each one built from threads we read in full, with the quotes linked.

Agency, in-house or a Reddit VA?What each option costs you, per people who've tried them.What a Reddit agency does each monthDeliverables, and how to read the monthly report.Brand account or personal account?Which Reddit account to use for which job.A negative thread ranks for your brandWhat you can and can't do about it.Does Reddit marketing work for B2B SaaS?What founders report, both sides.Why most Reddit leads aren't leadsIntent vs keyword match in lead-gen tools.Should a Reddit tool auto-post for you?Drafts vs bots, and Reddit's rules on both.Do Reddit DMs to prospects work?What people report, and the subreddits that ban them.Find keywords where Reddit ranksWhen to join a ranking thread and when to outrank it.Why seeded posts don't move AI answersWhat people who tried Reddit for GEO report.Reddit's logged-in change and SEOWhat Reddit confirmed in October 2026.Reddit ad clicks don't match analytics?Setup checks before you blame bots.

By vertical

Where your buyers actually are.

The subreddits, norms, and plays that work for your specific category.

Reddit for SaaS →Reddit for startups →Reddit for B2B →Reddit for ecommerce →Reddit for fintech →Reddit for DTC brands →Reddit for developer tools →

Best subreddits for 12 buyer types →

Free tools

Do it yourself.

Five free tools we built for our own operators — find subreddits, price ads, check accounts, and pressure-test a post before you publish.

Best subreddit finder →Reddit ad cost calculator →Reddit shadowban checker →Reddit keyword alerts →Reddit thread finder →AMA question generator →Post rule checker →

Latest from the blog

Fresh off the channel.

All posts →

Buyer research

Social Listening Strategy: What It Is and How to Run It on Reddit

A social listening strategy in plain steps: the meaning of social listening, how it differs from social media monitoring, the types, what a report holds, and a Reddit-first plan.

Reddit mechanics

Reddit Karma Requirements: Minimums for Posting in Popular Subreddits

Reddit karma requirements by subreddit: the karma and account-age minimums business and tech subreddits publish, read 13 Nov 2026, and why most keep theirs hidden.

Reddit mechanics

Reddit Influencer Marketing: How to Work With Power Users and Mods

Reddit influencer marketing explained: who the Reddit social media influencer really is (power users, moderators, niche experts), AMAs, disclosure rules and what gets brands banned.

Reddit SEO

Reddit Backlinks: Do They Help SEO? (Nofollow, Traffic and AI)

Are Reddit backlinks valuable for SEO? Reddit links are nofollow ugc, so they pass little ranking credit, but Reddit backlinks still bring traffic, brand searches and AI citations.

Reddit mechanics

Reddit Ads Policy (2026): What You Can and Can't Advertise

Reddit ads policy in plain English: banned and restricted categories, creative and landing page rules, targeting limits and review times, from Reddit's own advertising rules.

Reddit mechanics

Reddit Ads Examples: 15 Real Ads and Why They Worked (2026)

15 real reddit ads examples from Reddit's own case studies, grouped by format: promoted posts, conversation ads, video, AMAs, interactive ads and Max campaigns, with published results.

Next step

Want this run for you instead of by you?

We run Reddit end to end for funded B2B SaaS, fintech, and DTC brands. Book a call to see if it's a fit.

Book a 30-min intro call

We take on 3 new engagements per quarter. Serious teams only.