A social listening service is a team that tracks what people say about your brand and tells you what to do about it. Ours covers one channel: Reddit. Every week we send you a report with new mentions of your brand and competitors, threads where buyers are asking for something you sell, any complaint that's picking up votes, and a suggested reply for each thread worth answering.
Most social listening companies sell software and leave the reading to you. We do the reading. If you need TV, radio, news or review-site coverage, a broad media monitoring tool is the better buy, and we'll tell you that on the call.
Why a Reddit-first listening service
Reddit is where buyers ask each other "what do you use for X" and get blunt answers. Those threads often stay up for years. They show up in Google results for your brand name, and AI answers read them. One marketer dealing with a negative thread said leadership was "more concerned about AI search pulling from these posts" (u/missfishersmurder in r/marketing, 26 April 2026).
General social media monitoring services usually count Reddit as one source among dozens. That's fine for a share-of-voice chart. It won't tell you which of this week's 40 mentions needs a reply, or what to say in a subreddit that bans promotion.
What you get each week
- Brand mentions. Every new Reddit post and comment we find that names your brand or product, with the subreddit, date, engagement and a tone label (positive, neutral, negative).
- Competitor mentions. The same for the competitors we agree on at kickoff, so you can see what people like and dislike about them.
- Buyer threads. Posts where someone describes the problem you solve or asks for a recommendation in your category.
- Risks. Negative threads that are gaining votes or already rank on Google for your name, listed first.
- Themes. Complaints and requests that keep coming back, written up in plain language for product and support teams.
- Suggested responses. For each thread worth answering, a draft reply that follows the subreddit's rules and discloses who you are, plus a note on who should post it.
Brand-safety threads don't wait for the weekly report. We flag them to you the same day.
What a weekly report looks like
The layout below is an illustration written for this page, not a client report:
| Section | Example entry |
|---|---|
| Needs a reply today | r/SaaS thread comparing you with a competitor, 60 upvotes, two wrong claims about your pricing. Suggested reply attached |
| Buyer threads | Three posts asking for a tool in your category, ranked by fit, each with a draft |
| Brand mentions | 14 new mentions: 3 positive, 9 neutral, 2 negative, with links |
| Competitor watch | Repeated complaints about a competitor's onboarding in two subreddits |
| Themes for the product team | Users ask for a CSV export in four separate threads |
| Leave alone | An old, archived complaint that no longer takes comments |
How an engagement runs
| When | What happens |
|---|---|
| Week 1 | Kickoff. We agree your brand terms, competitors, category keywords and exclusions, and map the subreddits where your buyers talk. |
| Week 2 | A baseline report: what Reddit has said about you and your competitors recently, and which old threads rank for your name. |
| Week 3 | A response playbook: which kinds of thread get a reply, from which account, how fast, and who in your team fixes what. |
| Every week after | The weekly report, same-day flags for brand-safety threads, and a monthly review of what changed. |
You can post the replies yourself from your brand account, or have our team write and post them. That second option is our Reddit marketing agency program, and for negative threads it's Reddit reputation management.
Who it fits, and who it does not
It fits:
- Funded B2B SaaS, fintech and DTC brands whose buyers discuss tools on Reddit.
- Teams that know they should watch Reddit but have nobody with time to read it.
- Companies with a negative thread ranking for their name and no early warning for the next one.
It does not fit:
- Teams that need online brand monitoring services across TV, news and review sites. Meltwater, Critical Mention or Mention cover those, and our Mention alternative page compares them.
- Anyone who wants a thread removed, upvotes bought or fake accounts defending them. We don't do any of that.
- Small teams happy to read alerts themselves. Our Reddit monitoring app does the watching and drafting at a self-serve price.
How this differs from a tool, a freelancer or a bot
A listening tool gives you a feed and a dashboard, and someone still has to read it, judge it and write the replies. Of the top social media monitoring services we've priced, Brand24 starts at $199 a month billed yearly and Awario at $29, as of 13 Nov 2026 (Brand24, Awario). Both are good at collecting mentions. Neither tells you what to say in r/sysadmin.
A freelancer can read threads, but nobody checks the work and nothing carries on when they leave. Bots that reply automatically get accounts removed, and bought upvotes break Reddit's Disrupting Communities policy. We use neither. Every suggested reply is written by a person who reads the subreddit, and posting happens in the open from accounts that say who they work for.
Proof
Our case studies page covers three client engagements in detail. Each one started with listening, because you can't answer the right threads until you've found them.
How pricing works
We don't publish a price. Scope depends on how many brand and competitor terms we watch, how many subreddits are in play, how much activity there is, and whether you want us to post the replies too. We set it on a call. To see what other Reddit agencies publish, with dates and sources, read Reddit marketing agency pricing.
Frequently asked questions
What is a social listening service?
It's a team that tracks what people say online about your brand, competitors and category, then reports what matters and how to respond. The difference from software is that people do the reading and the judgement for you.
What do social listening companies monitor?
Most social listening companies cover social networks, news, blogs and review sites through software. We cover Reddit only, so we can read each thread in context and suggest a reply that fits the subreddit's rules.
How is this different from brand monitoring services?
Brand monitoring services usually count mentions of your name. Listening also covers competitors, category problems and recurring complaints. Our weekly report includes all four.
Do you post replies for us?
On the listening service we suggest replies and you post them from your brand account. If you want us to write and post as well, that's our Reddit marketing agency program. Either way, nothing goes up without disclosure.
Do you offer social listening for agencies?
We work with brands directly. If you're an agency looking for Reddit listening for a client, book a call and we'll tell you honestly whether it fits.
Can you remove negative Reddit threads?
No, and nobody can promise that. Reddit doesn't remove threads for criticising a company. We help you answer well, fix the cause and give searchers better pages to find.
How fast will we hear about a problem?
Brand-safety threads get flagged the same day we find them. Everything else goes in the weekly report.