r/agency: rules, audience and how brands can post there
103,155 members. Self-promotion allowed? No pitching. Free resources only.
r/agency is a community of about 103,000 digital marketing agency owners and freelancers. It's a peer community rather than a marketplace. You can link free resources but you can't pitch, and cold DMs are grounds for a ban.
Paste your draft on the next page. We flag likely self-promotion and rule problems before you post.
- Members
- 103,155
- Self-promotion
- No pitching. Free resources only
- Created
- 2010
- Checked
- November 7, 2026
What r/agency is
This is a community for agency owners and freelancers in the digital marketing space by agency owners. Help us make this community the go-to resource for peer-to-peer agency growth and connections!
Tools and services for agencies, shared as free resources by contributors who have earned trust first.
Can a brand post in r/agency?
The Give More Than You Take rule says agency owners shouldn't be sold or solicited to on the sub. You can link to free resources, but you can't pitch a product or service. Links have to be relevant to the conversation and point to a resource, not a landing page. Cold DMs selling services, products, software or leads are grounds for an immediate ban. So are posts asking people to DM you. Hiring, contractor and white-label posts need mod approval. Surveys and feedback requests aren't allowed, and astroturfing gets you labeled and permanently banned. A vendor can still contribute resources as long as they aren't selling.
What works
- Sharing free resources that fit the thread, not landing pages
- Telling a specific agency story with verification, the way the top posts do
- Answering threads about client acquisition, pricing and operations from your own experience
- Using the search bar first, as the rules ask
What gets removed
- Pitching a product or service
- Unsolicited DMs, and posts asking for DMs
- Hiring, contractor or white-label posts without approval
- Surveys, feedback requests and astroturfing
The rules, summarised
- 1. Follow Reddit Rules
No spam.
- 2. Be Professional
Don't be rude or vulgar. Please use Reddiquette.
- 3. Limit Posts to One Topic
Keep posts to one topic. This makes it easier for the community to read, respond, and search for topics related to their own questions. Simpler posts receive higher engagement from the community and answers become more thorough.
- 4. No Hiring or Job Posts w/o Approval
No posts related to hiring, looking for contractors, or white-label agencies and freelancers are allowed without moderator approval.
- 5. No Low-Quality Content or Unsubstantiated Advice
This includes obviously AI-generated comments and posts as well as low-effort, yet verbose posts related to your "agency journey" or pseudo-inspirational agency stories without proper agency verification.
- 6. No Unsolicited DMs or Asking for DMs
Do not DM anyone to sell services, products, software or leads. That is grounds for an immediate ban, and posts asking people to DM you are also against the rules.
- 7. Use the Search Bar Before Posting
Add content, don't repeat it. If you have a question, use the search feature to see if the question has already been answered in another post. Repetitive post topics are subject for removal.
- 8. Give More Than You Take
The community is not for agency owners to be sold to. You may link free resources but may not pitch a product or service, and links must go to a resource, not a landing page.
- 9. No Surveys or Feedback
Asking for feedback on completed or upcoming projects is prohibited. This includes surveys, market research, or questionnaires.
- 10. No Astroturfing
Absolutely NO astroturfing. Accounts suspected of astroturfing will be labeled by mods and investigated for permanent banning. This includes users partaking in both posts and comments.
Source: the community's own rules page, read on November 7, 2026. Rules change, so check the page before you post. See also the 9:1 rule.
Frequently asked questions
Can I promote my service on r/agency?
No. The rules say it is not a community for agency owners to be sold or solicited to, and that you may link free resources but not pitch a product or service.
Can I DM r/agency members?
No. Unsolicited DMs to sell services, products, software or leads are grounds for an immediate ban.
Want help earning a place in r/agency?
30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.
We take on 3 new engagements per quarter. Serious teams only.