r/legaltech: rules, audience and how brands can post there
35,593 members. Self-promotion allowed? Friday thread only, with Vendor flair.
r/legaltech is a practitioner-first legal technology community of about 36,000 members. Its tagline says vendors are welcome but labelled, and it has a written policy on how vendors can take part.
Paste your draft on the next page. We flag likely self-promotion and rule problems before you post.
- Members
- 35,593
- Self-promotion
- Friday thread only, with Vendor flair
- Created
- 2013
- Checked
- November 7, 2026
What r/legaltech is
Practitioner-first discussion about legal technology. Vendors welcome, but labeled.
Legal technology vendors willing to be labelled and to work within the sub's thread and flair system.
Can a brand post in r/legaltech?
The No Promotional Posts rule bans posts that promote a product, service or company, including 'looking for beta testers' posts, thinly veiled case studies and open-source or free projects. There are four exceptions: the weekly self-promotion thread on Fridays, which requires Vendor flair; paid research opportunities that reference pain points at rlegaltech.com; properly flaired vendor whitepapers; and moderator-approved vendor AMAs. Anyone who works for, advises or has a financial interest in a legal tech company must set their flair to 'Vendor / Affiliate' with the company name. Skipping that counts as astroturfing, which the mods call their strictest rule. The penalty is a permanent ban with no warning.
What works
- Setting your flair to 'Vendor / Affiliate' with your company name before you post
- Joining the Friday self-promotion thread with Vendor flair
- Giving context in questions and answers: a bare 'What's the best CLM?' with no detail gets removed
- Adding your own commentary to news links, as rule 5 requires
What gets removed
- Promotional posts outside the four exceptions, including beta-tester calls and thin case studies
- Undisclosed affiliation, which counts as astroturfing
- Shill accounts, coordinated upvoting and fake grassroots engagement
- Link drops with no commentary, and low-effort posts that leave out firm size or use case
The rules, summarised
- 1. No Promotional Posts
Promotional posts are banned, with four exceptions: a weekly Friday self-promotion thread (Vendor flair required), paid research that references rlegaltech.com pain points, properly flaired vendor whitepapers and mod-approved vendor AMAs.
- 2. No Astroturfing
Shill accounts, coordinated upvoting, and fake grassroots engagement result in a permanent ban with no warning. This is the strictest rule. If we suspect it, we act on it.
- 3. Be Civil
Disagree on substance, not character. No personal attacks, no name-calling. Critique tools and ideas, not the people behind them.
- 4. Declare Affiliations
If you work for, advise, or have a financial interest in a legaltech company, you must set your user flair to "Vendor / Affiliate" and edit it to include your company name.
- 5. News Articles Require Commentary
Link posts must include the poster's own commentary or analysis, at minimum a few sentences explaining why the article matters. No drive-by link dropping.
- 6. No Low Effort Posts
"What's the best CLM?" with no context will be removed. Include your firm size, use case, specific requirements, and what you've already considered. Check the wiki at rlegaltech.com first - your question may already be answered.
Source: the community's own rules page, read on November 7, 2026. Rules change, so check the page before you post. See also the 9:1 rule.
Frequently asked questions
Can I promote my legal tech product on r/legaltech?
Yes, through the four exceptions: the Friday self-promotion thread, paid research, flaired vendor whitepapers and mod-approved vendor AMAs. You must set Vendor / Affiliate flair.
What counts as astroturfing on r/legaltech?
Shill accounts, coordinated upvoting, fake grassroots engagement, and not declaring an affiliation. The penalty is a permanent ban with no warning.
Want help earning a place in r/legaltech?
30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.
We take on 3 new engagements per quarter. Serious teams only.