A DTC launch that hit 38× ROAS across four target subs.
A founder-led launch across four niche hobbyist subs, with no paid amplification behind it.
Illustrative composite reflecting the kind of outcome and reporting cadence we run — not yet tied to individually audited client sign-off.
The challenge
The team was launching a $180 SKU into a category dominated by three big-brand competitors. Ad channels were saturated, influencer costs were absurd, and their founder story was their strongest asset.
Our approach
- 01Six weeks of relationship-building with mods and power users in four target subs.
- 02Founder wrote a first-person build story we edited for the sub's tone.
- 03We mapped the objections each sub was likely to raise, so the founder could answer them honestly instead of defensively.
- 04Posts went out one sub at a time over several days, and the founder answered every comment himself under his own name.
The results
Posts reached the front page of all four target subs. First-week revenue came in at 38 times what the campaign cost to run. Two of those threads still send traffic 14 months later.
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