$4.2M in pipeline attributed to Reddit in nine months.
A Series B B2B fintech ran Reddit as a primary top-of-funnel channel, and it turned into their cheapest source of qualified pipeline.
Illustrative composite reflecting the kind of outcome and reporting cadence we run — not yet tied to individually audited client sign-off.
The challenge
The client had a strong product but a diffuse ICP — CFOs at ~500 mid-market companies, no clear ad channel that hit them affordably. They'd tried LinkedIn ads and were spending $2,400 per SQL.
Our approach
- 01Mapped 14 subs where their ICP posted about the exact pain point their product solved.
- 02Shipped weekly educational posts written in the voice of the sub — not corporate.
- 03Layered buying-intent monitoring on top by month 3, adding 30+ warm DMs/month.
- 04Coordinated an AMA with the founder in month 6 that became the highest-engagement launch we'd run.
The results
By month 9, Reddit was sourcing 34% of net-new pipeline at $400 per SQL, down from the $2,400 they had been paying on LinkedIn. They renewed the engagement for a second year.
Ready to run Reddit like a channel?
30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.
We take on 3 new engagements per quarter. Serious teams only.