AI social listening means reading what people say about your brand, your competitors and your category, then turning it into something you can act on: the overall tone, the complaints that keep coming up, and the threads that need an answer. Our app does this for Reddit only. It reads the posts so you don't have to, and leaves the posting to you.
What the AI does, step by step
- Collect. You add your brand, competitor names, the problem keywords your buyers use, and the subreddits to watch. Every scan picks up new posts that match.
- Classify sentiment. Each brand mention is labeled positive, neutral or negative. A by-subreddit table shows where people talk about you and how they feel there, and a weekly share of voice puts you next to competitors.
- Spot themes. The app tracks terms that show up more often than in the previous period, with example threads, so a new complaint or request stands out before it spreads.
- Score fit. When someone asks for a tool like yours, the thread gets a fit score out of 100 and the reason it matched.
- Draft a reply. For threads worth answering, it writes a draft in your voice that follows the subreddit's written rules on promotion and links.
- Alert you. Hot leads, spikes in negative mentions and subreddit rule changes go to email, Slack or Telegram, either instantly or as a digest.
You edit the draft and post it from your own account.
Social listening and sentiment analysis, done for Reddit
Most sentiment analysis social listening tools score posts across many networks at once. Reddit tone is harder to read than most platforms because sarcasm, in-jokes and long comment chains change what a post means. So the free Reddit sentiment analysis tool gives a one-line reason with every label, and you can check how it read the post. Use social listening sentiment to decide which threads to open, not as a score to report on its own.
| Signal | What it tells you | What to do with it |
|---|---|---|
| Negative mentions spike | Something happened: an outage, a price change, one viral complaint | Open the threads, answer the open ones as the brand |
| A rising term | A theme is growing, such as a feature request or a competitor's problem | Pass it to product or support, or write a post that answers it |
| A high-fit buyer thread | Someone is asking for a tool like yours right now | Edit the draft, disclose who you are, post it |
| Mostly neutral mentions | Questions and passing references, which is normal on Reddit | Look for unanswered questions you can help with |
A worked example
Say you sell a scheduling tool. On Monday the app shows four new negative mentions in r/smallbusiness, up from one the week before, and the term "double booking" rising, with three example threads. One is a post titled "Is anyone else getting double bookings since the last update?" with 40 comments.
The thread gets a negative label with a reason, an alert goes to Slack, and the app prepares a draft. The draft below is an illustration written for this page, not a capture from a customer account:
I work on the product, so treat this as the company answering. Yes, this is a bug in the calendar sync from last week's update. A fix is going out this week. If it hit you, email support and we'll sort out the bookings by hand. Sorry about this.
You'd check the facts with your team, edit it and post it from your brand account. The theme also goes to your product team, so the bug gets fixed before the next thread.
What it never does
- On Starter it never posts, comments or votes for you. On the Done for you plan you can have us post through our warmed-up accounts and add upvotes to your posts and comments. It never sends DMs for you.
- On Starter it runs no account but your own. It doesn't buy accounts or karma.
- It doesn't watch X, LinkedIn, news or review sites. Reddit only.
Treat AI drafts as a starting point. Redditors spot unedited AI replies fast, so read and edit every one before you post. Our guide to promoting on Reddit without getting banned covers the rest.
Who it is for
- Founders and small SaaS teams who want to know what Reddit says about them without reading every post.
- Marketing and support teams that need early warning on complaints and a feed of threads to answer.
- Not for teams that need artificial intelligence social media monitoring across every network and news outlet. A broad suite fits better there, and our Brandwatch alternative and Awario alternative pages compare them.
For brand mentions only, see Reddit brand monitoring. For finding threads in full, see Reddit monitoring. If you'd rather have a team read and report for you, that's our social listening service. Plans and limits are on the pricing page.
Frequently asked questions
What is AI social listening?
Software that reads online conversations about a brand or topic and summarises them: sentiment, recurring themes, and which posts need a response. With AI-powered social listening you don't read every post yourself, but you still decide what to do.
How accurate is sentiment analysis on Reddit?
Useful, but not perfect. AI labels can miss sarcasm and posts that only mention you in passing, which is why ours come with the reason and the thread. Read the negative ones before you act.
Does AI powered social listening reply for me?
Ours drafts a reply and stops there. You edit it and post it from your own account. On Reddit, tools that post automatically put accounts at risk.
What is the difference between sentiment social media monitoring and social listening?
Monitoring tells you a mention happened and how it sounds. Listening adds the themes across many mentions and what to do about them. The app does both for Reddit.
Can I try it free?
Yes. The free sentiment check runs one query on recent Reddit posts. The free [Reddit keyword alerts](/tools/reddit-keyword-alerts) email you new posts for up to five keywords once a day.