r/PPC: rules, audience and how brands can post there
290,157 members. Self-promotion allowed? No.
r/PPC is the community for pay-per-click and performance advertising across Google, Meta, Microsoft and Amazon. It has about 290,000 members. It bans threads of services or tools by agencies, freelancers and contractors, and it bans founder research posts.
Paste your draft on the next page. We flag likely self-promotion and rule problems before you post.
- Members
- 290,157
- Self-promotion
- No
- Created
- 2009
- Checked
- November 7, 2026
What r/PPC is
The hub for Pay-per-Click (PPC) and performance advertising. Discuss strategy, scaling, and tactics across Google Ads, Meta Ads, Microsoft Ads, Amazon Ads, emerging AI networks, and similar ad platforms.
Ad tools and agencies that want to read how practitioners judge platforms, not to advertise.
Can a brand post in r/PPC?
The Spam rule covers posting a thread of services or tools by agencies, freelancers or contractors, and it also bans URL shorteners and astroturfing. The Low Quality Post rule repeats the services-and-tools ban and bars tools or apps from surveying the community. A separate rule bars Dev/Founder Research posts. That means looking for pain points, beta testing apps or tools, validating ideas, or asking for feedback on software ideas, whether or not there's a survey link. AMAs need mod approval. Job ads are allowed only if your brand or agency is directly hiring. There is no promotion route, so a brand can only take part as a practitioner.
What works
- Giving practitioner-level answers on bidding, budgets and platform behaviour
- Posting data and findings about ad platforms, like the top posts about Google Ads changes
- Posting a job ad only when your brand or agency is directly hiring
- Getting mod approval before running an AMA
What gets removed
- A thread listing services or tools by an agency, freelancer or contractor
- Dev or founder research posts, beta tests and app validation
- Surveys by tools or apps
- Coupons, URL shorteners and astroturfing
The rules, summarised
- 1. Spam
Spam includes posting a thread of services or tools by agencies, freelancers or contractors. URL shorteners and astroturfing are also banned.
- 2. Rude / Offensive
We don't tolerate rude or offensive people.
- 3. Low Quality Post
No low quality posts here. This includes but is not limited to posting a thread of services or tools by agencies, freelancers, contractors...ect. Also, tools/apps trying to survey the community are not allowed.
- 4. Offensive Language In Title
Keep your post titles clean and succinct.
- 5. Coupons
Coupons are nice, but this is /r/PPC not CouponClippers.com.
- 6. Personal Info
Keep non-public personal info out of posts.
- 7. Unapproved AMA
All AMA threads must have mod approval.
- 8. Course Question
Courses are mentioned in our Wiki in the right sidebar.
- 9. No 'Dev/Founder Research' posts
Posts looking for "pain points" of the community, beta testing apps/tools, app/tool validation ideas, or other posts that are looking for ideas or feedback on apps, tools or software ideas and AI are not allowed.
- 10. Job / Career Type Posts
You can post a job ad as long as your brand/agency is directly hiring someone. Please don't post an ad looking for work or mentors. It just clogs the sub.
Source: the community's own rules page, read on November 7, 2026. Rules change, so check the page before you post. See also the 9:1 rule.
Frequently asked questions
Can an agency advertise on r/PPC?
No. Both the Spam and Low Quality Post rules ban a thread of services or tools by agencies, freelancers or contractors.
Can I ask r/PPC what features my ad tool should have?
No. The Dev/Founder Research rule bans posts looking for pain points, beta testing, app or tool validation, or feedback on software ideas.
Want help earning a place in r/PPC?
30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.
We take on 3 new engagements per quarter. Serious teams only.