r/fintech: rules, audience and how brands can post there
99,187 members. Self-promotion allowed? Yes, if you disclose it up front.
r/fintech has about 99,000 members: practitioners, founders and investors who follow banking, payments, lending, insurance and investing. The promotion rule is short. The mods don't like discreet self-promotion, and if you wrote something, say so up front.
Paste your draft on the next page. We flag likely self-promotion and rule problems before you post.
- Members
- 99,187
- Self-promotion
- Yes, if you disclose it up front
- Created
- 2012
- Checked
- November 7, 2026
What r/fintech is
Where financial services meets its future. r/fintech is a community of practitioners, founders, investors, and curious minds tracking the builders, breakthroughs, and business models reshaping banking, payments, lending.
Fintech companies with real analysis to share, posted openly by the person who wrote it.
Can a brand post in r/fintech?
The discreet self-promotion rule says the mods dislike it, and that if you wrote something you think benefits the community, you should say so at the beginning of the post. So sharing your own writing with disclosure works, and hiding that it's yours doesn't. A separate rule asks for quality and tells posters to stay away from press releases and top 10 lists, because a lot of fintech content is spammy and low quality. There are only three rules and no vendor thread, which means no formal quota. A fintech brand should share real analysis under an open byline instead of posting announcements.
What works
- Saying at the start that you wrote what you're sharing
- Posting analysis like the top posts of the past year, such as comparisons of big banks and early-stage fintechs
- Writing about specific questions practitioners care about, like agentic payments and card rails
- Keeping quality high, per rule 3
What gets removed
- Discreet self-promotion that hides who wrote the content
- Press releases
- Top 10 lists and other low-quality content
The rules, summarised
- 1. Be nice to others
Just be nice and play nicely together. The world doesn't need more jerks.
- 2. No discreet self promotion
We don't like discreet self promotion. If you think you have written something which you think is beneficial to the community, mention that you wrote it it in the beginning of the post.
- 3. Keep quality high
A lot of news and content which comes out in the Fintech world is spammy and low quality. Try to stay away from press releases and top 10 lists.
Source: the community's own rules page, read on November 7, 2026. Rules change, so check the page before you post. See also the 9:1 rule.
Frequently asked questions
Can I promote my fintech product on r/fintech?
The rules don't ban sharing something you wrote. They say discreet self-promotion is disliked and that you should mention at the start that you wrote it.
Can I post a press release on r/fintech?
The quality rule tells posters to stay away from press releases and top 10 lists.
Want help earning a place in r/fintech?
30-minute intro call with a partner. If we're not the fit, we'll tell you in the first five minutes.
We take on 3 new engagements per quarter. Serious teams only.